The personal loan lending stakeholders consists of the lenders, the affiliates that generate customer leads and the customers. They face the following problems:
- Different lenders have different credit-risk assessment criteria for their customer segment. These lenders do not like to pay upfront for leads.
- Affiliates aren’t able to monetize their leads as their leads do not pass a particular lender’s credit-risk assessment criteria.
- Such customers with different credit-rating are often left dissatisfied for want of personal loans.
Asset Direct (LoanConnect) provides solutions to all the 3 problems:
- Lenders can provide their credit-risk assessment parameters and the LoanConnect API matches customer data from 80 partnerships to provide qualified leads to the Lenders.
- Affiliates can run their customer data though the LoanConnect platform to find appropriate lenders and sell leads in order to monetize their efforts.
- An unsecured personal loan search engine marketplace for , as the platform showcases all possible lenders for their personal loan.